What's Your Why?

Monday, October 8, 2018

Over the past couple of weeks, I've been given the opportunity to attend a couple of events that has really got me thinking about my blog, my brand and my end goal. If you didn't know, I'll hit my two-year blogging anniversary January of 2019, which honestly feels crazy to say! Blogging has been something I've always wanted to do but never pushed myself to actually do until almost two years ago, with the help of a few friends along the way. I've been really thinking about what type of content I want to share along with my fashion post, I'll always share fashion because that's something I love, how I want to brand myself and what do I want to see in the future for my little corner of the internet. Every morning on my drive to work, God and I have conversations where I talk about my struggles, what I want for myself, in all aspects...(career-wise, blogging, life, etc...) and what things I needed to do to get to that place. I won't lie, I got a little frustrated when I felt like God wasn't giving me signs that provided the answers to my questions or that even spoke to the things I had doubts about.

"God heard you, just be patient."

I had the opportunity to attend two events that really made me think a lot about what I was questioning while giving me amazing stories and information that I NEEDED to hear; in the midst of both of these events, I realized God had truly heard me and was giving me the answers I had longed for. It really took me being patient (I am NOT a patient person, lol, we're working on this), being still and stepping out of my comfort zone to see and hear what he was giving me.

The first event I went to was the Liketoknow.it book tour here in Atlanta; they had three of my favorite bloggers, Monica from AwedbyMonica, Lauren from LaurenElyce and Brittany from LoverlyGrey. I've followed these women for years and getting the chance to meet them in person was amazing. We got to hear how they got their start blogging and how they've grown their business from the beginning. Each woman had a different story and shared their own tips on growing their business and staying true to themselves when it's so easy to lose yourself. The biggest thing I took away from their panel was knowing your brand and learning what makes you different. "Knowing your brand" is something I've been thinking about; I've been toying around with the idea of changing my blog name to my first and last name. The idea makes me nervous because for one, people can't pronounce my name and two, it's a little nerve racking using your name as your brand. I know, sounds crazy but this is something that I think about. The second thing I took away from that evening was knowing what makes you different. If we dive right in and address the elephant in the room, we'll address that there are not many women of different ethnicities represented in this industry. You're bound to see more blonde haired blue eyed girls before you see a black woman or even an Asian or Latina woman. Lauren shared how she branded herself; she found the things that made her different and used that when approaching brands. The things that make you different helps set you apart from everyone else; there's only one you so stay true to that and that will shine through.

This past Sunday I got to attend the Bloggingbeauties Media Girls on Tour event in Atlanta. If you know me, you know I'm such a homebody and don't really like going to events by myself. I took myself out of my comfort zone and went anyways and let me tell you, I'm so glad that I did. First off, I got to catch up with some fellow bloggers I know as well as meet so many new women in the blogging community who look just like me! This event also had a panel of women like, Quad from "Married to Medicine, Princess who is the found of the Real Housewives of Atlanta, Lori Jay who is the Senior Vice President of marketing at Tvonetv and so many more. They all talked about their journeys getting into the entertainment business here in Atlanta and what they did to get where they are now. So much great knowledge was spilled at this event but two of the biggest things that resonated with me was authenticity and knowing your why.

In this industry it's honestly really sad but you're lucky when you find someone who is completely and authentically themselves online and in person. With social media you're able to create this person of who you think people want you to be when in reality, it's nothing like what you're truly like day to day. Each woman on that panel stressed the importance of staying true to who you are a person when it's so easy to lose yourself in all of the chaos. Your friends and followers can tell when you're not being authentic and all you're really doing is creating this facade that eventually you can't keep up with. The last thing and the biggest thing that hit home for me is "knowing your why!"

"What's your why?

Why am I doing this? Why did I initially decide to do this? All of these are questions we need to go back and think about when we start to question why we're blogging, trying to become an influencer or whatever it is in life. On my drive home I started thinking about my "why"....why did I start my blog? I started "The Savvy Singer" to share my love of beauty and fashion and also share what's on my mind. If I can share a cute outfit but leave you thinking about something, then I've done my job. I want to share more about my life and struggles while still sharing with you the best deals and thing I'm loving. These two events really gave me the motivation I needed to push even harder to grow my business while staying true to myself. If you're in the blogging world or are thinking of starting a blog, I encourage you to know your "why?" and to really share who you are as a person throughout your journey. I'll be sharing more post like this and I hope that this resonates with you in some way!

So I want you to think, "What is my why?"


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